The 1960s brought profound cultural changes that were altering the role of women in American society. More and more women were entering the paid workforce, which leads to increase awareness and dissatisfaction with women regarding disparities in pay and sexual harassment in the workplace. By the end of the 1960s, more than 80 percent of wives used contraception, which freed many women from unwanted pregnancy and gave them much more personal freedom in 1966. The National Organization for Women was formed, which gave a formal voice to women; the feminist trends in the 60s led to many advances that did not come until many years later. Although there were many advances, the Film industry was not catching these trends. At the same time, we see a significant increase in the number of working women in films, including a more diverse set of occupations; teachers, nannies, and housekeepers. The overall theme of women being wives and mothers is still the most prominent role for women. This period does offer us many more films where women are standing up against men and working hard to achieve their goals. We see determined and strong-minded women, which gives the audience a more realistic broader range of representations. The women are still thin, beautiful, and white, still representing the same demographic as the previous period.
